Without question, one of the most controversial parts of search engine optimization services is local SEO or local internet marketing. Local internet marketing can be very beneficial for a business IF done correctly. Unfortunately, there are a long list of internet marketing companies that provide unethical services. These companies in fact can greatly hurt your search engine rankings with such practices. Many of these companies will setup a local internet marketing campaign for you based upon a fake mailing addresses (that you don’t own), a ‘tracking’ phone number (that you don’t own) and a different domain name (that they own). Thousands of companies have fallen victim to these practices. When searching for an SEO company make sure they provide 100% ethical and genuine local SEO services.
A good local internet marketing company will include a number of marketing activities focused on increasing your online visibility to local customers. The first step is to establish the client’s goal. Is it to receive more visitors to their website? More phone calls? Follow that with quick on-site SEO evaluation looking at your keywords, content, page title, page description, headings, etc. It is important to establish the right keywords since they will be the foundation of all local SEO activities (local business listing, business description, reviews, etc.). Also find out if they will conduct a competitor analysis as ‘you can’t beat your competitor unless you know them’. A good local SEO campaign should also include optimizing your local listings on search engines, look at social media site options (Twitter is great for businesses like restaurants) and evaluate the company’s presence on review search engines (Yelp, CitySearch, etc.).
These are just a few tips and thoughts if you are considering local SEO services for your company. If you need some help with your local SEO services, at cheetahLink we only provide true local SEO services as it is the only way to achieve both short-term and long-term goals. We want your company to benefit from our services long after our services have expired. To learn more about our local internet marketing services, drop us an email at pmunsch@cheetahlink.com or call us at 720.244.2034.
