CheetahLink is a consulting firm that specilizes in creative brand direction for the pet products industry. It takes more than just experience in today’s economy to be a leader in the pet products industry. It takes creativity, forward thinking and innovation. We use these skills along with our 12+ years of experience to identify the needs of our client to develop a branding strategy that increases their revenue, market position and long-term success.
The following are five different strategies we focus on when helping our clients to improve their brand in the marketplace:
- Control the Conversation - Controlling the conversation has become even more important in today’s world with blogs and social media. Every comment in a blog, every Facebook message, is your brand. Part of controlling the conversation is listening. If your ear is on the floor, you aren’t listening. If you choose not to take advantage of online branding, your business will become old and stale.
- Identify the Need - With every product or service you must identify the need. What problem is your product or service solving? You must answer WIIFM - What’s In It For Me? How is your product different than the competition? Differentation is key. You must have a unique market position to avoid commoditization.
- Evoke Emotion - A strong brand is one that evokes emotion when people hear and see a name. People value feeling more than information. Today there are so many different touchpoints with the consumer to create emotion. Touchpoint’s are any place where people come in contact with your brand, including product use, packaging, advertising, editorial, company interaction, and casual conversation (i.e. social media). Every touchpoint is an opportunity to evoke emotion with your brand.
- Close the Trust Gap - The degree of trust a consumer feels toward a product, rather than an assessment of its features and benefits, will determine whether they will buy this product or that product.
- Market Position Branding - Whether you know it or not, your company has a technology, a process or a product that can be branded to dramatically improve your market position. We discover what makes you unique and build a sales message targeted for your customer, direct or B2B. We have learned in working with each one of our clients that they have something special, something unique. Often we discover that our client has not realized the potential in branding this unique selling position. Whether it being a manufacturing process or a cutting edge ingredient, we help our clients recognize and develop this brand greatly strengthening their market position. Innovation is what gives brands traction in the marketplace.
If your pet products company is working on a new brand, re-establishing a current brand, or needs help with a current brand we would love to hear from you. Contact us today at pmunsch@cheetahlink.com or call us at 720.244.2034 to see how we can help you. We look forward to hearing from you!
